Paws & Purrs
Paws & Purrs in Stoke Newington started life as an independent shop selling upmarket pet food and dog-grooming services.
Natural foods, treats, tough toys and classy collars are all on offer. The shop's aim is to bring together alternative pet care products while selling a few gifts for humans also.
It was bought by online retailer Ocado in 2016 in order to test sales trends and niche customer requirements.
Paws & Purrs also has a market stall at Broadway Market on Saturdays.