It's hard to believe now, but in the early noughties there were virtually no hotels in Shoreditch, so The Hoxton was a bit of an early adopter in 2006.
The hotel's ethos is stylish accommodation at value for money prices, with rooms ranging from 'shoebox' to 'roomy'. There's free wi-fi and calls to anywhere in the world, while the mini bar comes stocked with free water and fresh milk, and guests can buy their own beers and wine at supermarket prices from the front desk.
The interior design is classic industrial chic: exposed brick walls with metal, leather and wood fixtures and furnishings.
The Hoxton Grill bar and restaurant in the ground floor lobby is busy all day and all night, with people coming and going for business meetings, after work drinks, and big night out cocktails.
The hotel also has a number of private hire spaces for meeting and events.