International hipster hotel group Ace unsurprisingly chose to set up its London outpost in Shoreditch.
Its cafe/bar co-working area is full to the brim with guests and visitors who seem permanently glued to their lap tops and headphones, busy beavering away at their next creative project.
Music is a big theme with rooms kitted out with record players, vinyl, and acoustic guitars. While the Sister Ray record store has a branch in the hotel lobby.
Hoi Polloi is the hotel's buzzy restaurant and its basement nightclub Miranda hosts an ever revolving rota of cool parties and DJ nights.